EXPERIENCE

MOUNTAIN HARDWEAR

Sr. Brand Marketing Specialist - Community & Partnerships

05/2022 – Present

• Lead and implement the strategic direction for corporate giving and foster relationships with key nonprofit partners ensuring alignment with brand’s vision to enhance reach and impact

• Manage the grant making process including but not limited to solicitation, selection, communications, PR, events, activations, and renewal

• Create and manage the process of employee engagement opportunities with nonprofit community partners

• Develop an evaluation framework for measuring impact of funded programs

• Maintain a high-level of visibility for the brand's corporate social responsibility efforts through events, activations, and media

• Oversee all operations, logistics, and communications for external DEIB-focused programs - Mountain Hardwear's Open Aperture and SCARPA Athlete Mentorship Initiative

• Manage all aspects of the brand’s global professional athlete team including but not limited to recruitment, operations, communications, PR, events, activations, and contract negotiation and renewal

• Identify and execute storytelling opportunities and strategies that include the athlete team and nonprofit community partners across brand or product campaigns such as social media, events, photo, and video

• Established leader in the "Coalition of Asian Pacific Employees" and "Inclusion Diversity Equity and Action" employee resource groups

• Coordinate PR events, media activations, festivals, and trade shows including but not limited to pre and post-operations, logistics, communications, and reporting

• Develop seasonal brand strategy to support and enhance seasonal initiatives including working cross-functionally with Brand, Creative, Digital, Wholesale, International, and Product & Design